Our Blogg


June 2nd, 2013

Celebrate Iceland’s Independence Day!

Iceland’s Independence Day is June 17th!  Back on June 17th, 1944 the Republic of Iceland was formed, and we’ve been celebrating it heartily ever since (bye-bye Danish rule).   

Are you courageous enough to join in the celebration and cultivate your inner Viking?  (We hope you are! We believe in you!)  

Enter our “Be a Viking” contest and seize the opportunity to share your best Viking pose.  

What does it take to “be a Viking?” Strength? Bravery? Sheepskin vests? Impractical helmets?  

You decide.  Just be sure to share the results. And follow the rules.


Be creative.  

Be yourself.  

Show us your inner Viking (costume not required).

A cup (or more!) of Smári must be visible somewhere in the shot. 

Upload your photo to Instagram, Twitter, or post on our Facebook wall. 

Be sure to include the hashtags #beaviking and #smari when you upload your photo, otherwise we won’t know you’ve entered. And if we don’t know that you’ve entered the contest, how can you win?    

Those are the rules.   

To be eligible to win, your photo must be posted and shared no later than midnight (PDT( on June 17th, Iceland’s Independence Day.

You may enter as many photos as you like. (Yes, really.)

Following the June 17th deadline, we’ll choose and announce three winners.  We’re choosing one from each of the following categories:

–        Most inspiring Viking

–        Viking having greatest fun

–        Viking best showcasing of a cup of Smári  


A fourth prize, The Viking of the People, will go to the photo with the most votes, by you and the people.


Winners will receive a “Feels Kinda Like Iceland” kit:  a case of our organic Icelandic yogurt and one of my signed photographic prints featuring a landscape from my homeland, Iceland.


Click here to enter, and for full details. May the best Vikings win!




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