Our Blogg

ALL THINGS SMÁRI

December 7th, 2013

Chosen for Communication Arts Design Annual!

Communication Arts No 54

We had the honor of being picked by Communication Arts as best in trademark design this year for our viking spoon. Our trademark spoon appears in their annual Design issue, No. 54.

Communication Arts, or just CA for those in the know, was founded in 1959. CA is the Vogue of the design world. It’s considered the premier source of information and inspiration for those working in visual communication — graphic designers, art directors, design firms, corporate design departments, advertising agencies, interactive designers, illustrators, and photographers.

Being selected for the Annual issue is an honor. Design is incredibly important to us. If you want to read about the obsessive thinking that goes into our product design (and color choice), read Smári’s blogg post, Obsession or Just Everyday Yogurt Packaging Design?  And if you want to order a copy of issue No. 54, you can do so right here. (Also in the issue is a profile of self-taught photographer-turned-illustrator, Rory Kurtz, who is creating haunting portraits with pen, paper and Photoshop on the shores of Lake Michigan.)

Congratulations to Brian Steele, Gerald Lewis, Carl Loeb and GRAND for their great work! We are proud to work with you guys. And thank you, Communication Arts, for recognizing our product’s design!

 

comments

NEWS

Smári Named Best New Snack Food for 2016!

The editors at bestproducts.com tapped Smári as one of the Best New Snack Foods for 2016, with a special shout out for our New Orleans Coffee flavor. Thanks for the props bestproducts.com! Read the full review here.

The Wait is Over. Smári’s 4 New Whole Milk Flavors Hit Stores This Month!

If you love whole milk yogurt, you’re going to love this news! Beginning this month, Smári’s four new whole milk flavors will make their debut in the dairy aisles of finer grocers across the country. Whole milk yogurt lovers can now find Black Cherry and Chia, Key Lime, New Orleans Coffee, and Pineapple along with our other whole milk flavors, Pure and Vanilla. Also beginning this month, select Meijer stores and Target stores nationwide will begin carrying most of Smári's whole milk and nonfa...[MORE]

Food & Wine Says Give the Gift of Smári!

Food & Wine takes the worry out of host gift giving this year with 13 homerun host gift ideas. We're especially proud our yogurt made the list! (more…)

Self Magazine: Give Icelandic Yogurt a Try

Yogurt is the ultimate super food (heck, civilizations were built on it). With so many yogurt styles beyond Greek -- which do you try? (more…)

Smári Mentioned in The New York Times!

“This is a phenomenal time to be a food entrepreneur,” said Ryan Caldbeck, a co-founder and the chief executive of CircleUp. Apparently, the New Times agrees. Read the full article here.

How Icelandic Yogurt Ended Up In Nearly Every Whole Foods In America

In May 2011, with little real-world business experience, and nothing more than a traditional recipe for skyr, Smári Ásmundsson decided to start a yogurt company. This is the story of how Smári Organics got into every Whole Foods in America. Read more here.