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ALL THINGS SMÁRI

December 7th, 2013

Rachael Ray Says to Check Us Out!

12-2013 Every Day Rachael Ray Cover

It’s looking like this season’s holiday magic is protein-packed! Our yogurt got a cheery mention in this month’s issue of Every Day with Rachael Ray. The magazine recommends that readers shake up their grocery lists by checking out some new buys…like us! They recommended our yogurt for being fat-free, packed with protein, as well as thick and tangy.

We love how their magazine works to make life easier for readers by presenting tips, shortcuts, and ideas that anyone can quickly put to use, like 50 gift ideas for under $50, 16 types of cookies that can be made with one dough, and 20-minute weeknight dinners so that everyone can eat a home-cooked meal but nobody loses their mind cooking it. You can read the December issue online, here.

Speaking of cookies, if you’re baking up a recipe for bars or cake, remember that you can substitute our Pure yogurt for any sour cream called for in a recipe, such as Rachael Ray’s Sweet and Salty Brownies. For more ideas on how to use our thick yogurt in recipes, check out Smári’s blogg post about substitutions, When Yogurt Loves Chocolate.

We’re thrilled to be part of readers’ shopping list shake-up! Thank you, Every Day with Rachael Ray!

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NEWS

Food and Wine Magazine is Obsessed with Us!

Wow. Now if this isn’t an honor, we don’t know what is. In the current October issue, Food and Wine Magazine declared Icelandic Yogurt — and more specifically, Smári’s — to be one of their "10 Objects of Obsession."  Read more here.

We’re Featured in Clean Eating!

This summer, Clean Eating Magazine deemed our Pure flavor a "Foodie Fave." And when someone says we’re the new Greek yogurt, we never disagree.  Read more here! Thanks for the props, Clean Eating!  

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This week Smári shared his favorite spots in Iceland with travel site Fathom Away, so if you’re planning a trip there, check out the article for must-sees from a local. Have no travel plans in your future? Head on over for your daily dose of wanderlust. Sure you’ve seen the Blue Lagoon, but Smári’s photography shows the Iceland that you only see on Game of Thrones.

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We’re Now Available at Costco!

This news couldn’t be bigger—literally. 

Costco is now carrying our vanilla yogurt in 16 different locations throughout California. And to make sure that we fit right in, we’re unleashing epically portioned 32 oz. containers for their shelves. That’s one whole quart of thick, delicious yogurt. Think you’re strong enough to stop yourself from eating the whole thing in one sitting? Now you don’t have to be!

 

The lucky Costco clubs carrying Smári are:

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We Hit Gold with SHAPE

We're excited to share that SHAPE magazine highlighted our yogurt in their February issue! We'll admit that it's especially satisfying to receive praise during the same month as the Olympics. SHAPE's editors noticed that our yogurt has the highest protein count around, writing, "Move over, Greek yogurt: There's a new kid in town." They point out that Icelandic yogurt "has even more protein per ounce than the Greek varieties." Thanks...[MORE]

Our 24 oz Containers are Here!

 

Northern Californians, we've got big containers and we're starting our rollout in your backyard: you can now buy our yogurt in big, strong sizes in stores in NorCal. At 24 ounces and oh-so-thick, well, these new containers of yogurt would surely please any Viking! The first two flavors available in the new hearty size are Pure and vanilla. Journey to your local market to discover our new, strong containers. And why not use our handy [MORE]