December 18th, 2015

Food & Wine Says Give the Gift of Smári!

Food & Wine takes the worry out of host gift giving this year with 13 homerun host gift ideas. We’re especially proud our yogurt made the list!


August 28th, 2015

Self Magazine: Give Icelandic Yogurt a Try

Yogurt is the ultimate super food (heck, civilizations were built on it). With so many yogurt styles beyond Greek — which do you try?


August 27th, 2015

Smári Mentioned in The New York Times!

“This is a phenomenal time to be a food entrepreneur,” said Ryan Caldbeck, a co-founder and the chief executive of CircleUp. Apparently, the New Times agrees. Read the full article here.


June 19th, 2015

How Icelandic Yogurt Ended Up In Nearly Every Whole Foods In America

In May 2011, with little real-world business experience, and nothing more than a traditional recipe for skyr, Smári Ásmundsson decided to start a yogurt company. This is the story of how Smári Organics got into[…]