ALL THINGS SMÁRI
July 12th, 2013
The Dieline praised us for creating a brand that is simultaneously "modern" and "old-world." The Dieline, a package design industry site dedicated to informing and inspiring practitioners of package design, is also known for its bestselling design book, Box, Bottle, Bag. (Did you know that a dieline is the guiding "cut" line used for crafting packaging, like envelopes, boxes, etc.? Yep.) Their review showcases our packaging design, a promotional poster, and includes a display of how our products appear on-screen, displaying the bright colors of our product (one might wonder if Jonathan Ive of Apple, Inc. was admiring the packaging of Smári yogurt while designing the color options for the iPhone 5c!) You can see our mention in The Dieline here.
You can read about the thought, care, m...[MORE]
May 28th, 2013
"Ding, Ding: Another contender has entered the yogurt ring," writes daily food culture magazine, Tasting Table. Tough fights call for strong yogurts. And Tasting Table says we're standing mighty tall! They say we're the thickest they've had and tart, too, just like they prefer. The editors' taste buds responded especially well to our smooth and "slightly sweet" strawberry flavor as well as our vanilla, which they claim could double as a dessert. You can read the Tasting Table review, here.
They like their readers and eaters adventurous. Their aim is authentic, trustworthy, and actionable advice that guides readers' food experiences and experimentation, whether it's scouting for the best $2 tacos in the land or determining what tasting menu to actually lay down ...[MORE]
May 9th, 2013
PureWow, the online women's trend and lifestyle magazine, is spreading the word, and it's an Icelandic one: "thykk." Their readers may not have guessed yogurt would become as trendy as smartphones and Zumba workouts, but PureWow editors have made it clear for readers that Iceland is hot! About our yogurt they write, "We love the just-launched brand Smári for its simple flavors such as strawberry and vanilla that pair well with sweeter toppings like blueberries and honey." They top that praise by adding that our yogurt is "crazy-high in protein."
You can read PureWow's review of Smári here.
March 20th, 2013
Cooking Light online just published "The Ultimate Guide to Yogurt," a field guide to the vast array of yogurt aisle options. They do, however, name three favorites — including Smári Organic Icelandic Yogurt. "Try the blueberry," says Editor Scott Mowbray. To the Editors: we agree!