NEWS

ALL THINGS SMÁRI

March 20th, 2013

WE’RE A “COOKING LIGHT” EDITOR’S CHOICE

Cooking Light online just published "The Ultimate Guide to Yogurt," a field guide to the vast array of yogurt aisle options. They do, however, name three favorites — including Smári Organic Icelandic Yogurt. "Try the blueberry," says Editor Scott Mowbray. To the Editors: we agree!

March 19th, 2013

Held in High Esteem by The Fox is Black

LA-based art and design blog The Fox is Black published a review of our yogurt, our cows, and admired our business style in particular. Staff member Andi Teran wrote, "What’s so charming about Smári is that it’s putting its business model out there in a personable way. Not only do they fully describe the ingredients and process of their “skyr” yogurt (four cups of whole milk skimmed, heated, cultured and strained—that’s it), they let you get to know the cows that are sacrificing their milk to reward your breakfast palate." Considering how fanatical designers get when it comes to getting something...just...right, to the point of working through dozens of iterations of a design if necessary (and it's usually necessary) to achieve the particular design envisioned, well, their acknowledgment of our business style is deeply appreciated. 

You can read the review [MORE]

February 8th, 2013

Spotted by Monocle Magazine!

Global affairs and lifestyle magazine Monocle not only discovered and reviewed our yogurt this month, but they designed a handsome illustration of our Pure variety as well. We appreciate the praise! Check out their review here.  

January 15th, 2013

And, we’re here!

YAY!, we're in stores! And, we hear we're sold out some places.

Look for us at your nearest Whole Foods in the following states:

Alabama
Arizona
California
Colorado
Connecticut
Georgia
Kansas
Massachusetts
Nevada
New Mexico
North Carolina
Oregon
Rhode Island
Tennessee
Utah
Washington

I'd call them first to check on availability, unless you're going there already. We're still working on our store locator, but it should be fully functioning by the end of the week.

Hope you see us on shelves, and send us your pictures.