NEWS

ALL THINGS SMÁRI

August 28th, 2015

Self Magazine: Give Icelandic Yogurt a Try

Yogurt is the ultimate super food (heck, civilizations were built on it). With so many yogurt styles beyond Greek — which do you try?

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August 27th, 2015

Smári Mentioned in The New York Times!

“This is a phenomenal time to be a food entrepreneur,” said Ryan Caldbeck, a co-founder and the chief executive of CircleUp. Apparently, the New Times agrees. Read the full article here.

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June 19th, 2015

How Icelandic Yogurt Ended Up In Nearly Every Whole Foods In America

In May 2011, with little real-world business experience, and nothing more than a traditional recipe for skyr, Smári Ásmundsson decided to start a yogurt company. This is the story of how Smári Organics got into[…]

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June 17th, 2015

Smári Wins 2015 Best Bite Award!

The verdict is in! Delicious Living awards Smári’s Pure (Whole Milk) the 2015 Best Bite Award for Best Yogurt (edging out Siggi’s and Stoneyfield). Judges noted, “This ultrathick, pillowy Icelandic-style yogurt (called skyr) is our new obsession.” You[…]

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NEWS

Eat, Sip, Trip: America is Becoming Obsessed with Skyr

Culture and travel website Eat Sip Trip recently interviewed Smári in their quest to understand the ever growing demand for Icelandic yogurt in the U.S. (more…)

Smári Pure Wins Men’s Health Protein Award

Looking for the best foods to help build muscle? Then check out The 2017 Men's Health Protein Awards, and Paul Kita's latest recommendations for the "24 Top Muscle Foods" (more…)

12 Things You Can Make With Skyr

The staffers at Self.com are big fans of Iceland's higher-protein version of Greek yogurt, calling skyr "almost scandalous", it's so thick and rich. (more…)

Eat This, Not That! Ranks Best Yogurts For Weight Loss

Eat This, Not That!, an online resource for weight loss, food swaps and smart nutrition, recently ranked the 25 Best Yogurts for Weight Loss and Smári's Black Cherry and Chia made the list! Says editors, "when grabbing a fruit-flavored yogurt off the shelves...start with Smári for a safe bet."

Smári’s Success Story Makes Headlines in Iceland

The Iceland Monitor, a news and information site about all ...[MORE]

Smári Pure Wins Gold

Smári Pure won gold at the 2017 U.S. Championship Cheese Contest, held March 7-8 in Green Bay, WI. (more…)