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ALL THINGS SMÁRI

November 18th, 2013

A Sound to Behold: Iceland Airwaves 2013 Music Festival

Iceland Airwaves 2013

Did you know that Iceland just wrapped up its 15th Iceland Airwaves music festival?  It’s hard to believe the number of musical acts that were assembled: two hundred and seventeen. No, I am not kidding.[...]

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November 15th, 2013

The Wall Street Journal Talks to Our Founder, Smári Ásmundsson

Founder Smári Ásmundsson

In yesterday’s edition of The Wall Street Journal, our founder Smári Ásmundsson was featured in an article by Ruth Simon and Angus Loten, “Fundraising Rules Murky Despite JOBS Act” Our founder is from Iceland and[...]

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November 14th, 2013

Prevention Magazine Recommends Our Yogurt!

Prevention November 2013

‘Move over, Greece,’ says Prevention magazine, which just featured our yogurt in its November 2013 issue.  Prevention is a health and wellness magazine known for its well-researched articles by experts in fitness, health, and well[...]

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November 14th, 2013

Awakening from That Sugar Stupor

Awakening from That Sugar Stupor

Sugar got you in a slow-moving, sluggish stupor? Need it, want it, hate it? It’s not you, it’s the drug you’re abusing–sugar, that is. You are not alone. We eat a lot of sugar, in[...]

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NEWS

Food and Wine Magazine is Obsessed with Us!

Wow. Now if this isn’t an honor, we don’t know what is. In the current October issue, Food and Wine Magazine declared Icelandic Yogurt — and more specifically, Smári’s — to be one of their "10 Objects of Obsession."  Read more here.

We’re Featured in Clean Eating!

This summer, Clean Eating Magazine deemed our Pure flavor a "Foodie Fave." And when someone says we’re the new Greek yogurt, we never disagree.  Read more here! Thanks for the props, Clean Eating!  

Smári Dishes Icelandic Hot-Spots on Fathom Away

This week Smári shared his favorite spots in Iceland with travel site Fathom Away, so if you’re planning a trip there, check out the article for must-sees from a local. Have no travel plans in your future? Head on over for your daily dose of wanderlust. Sure you’ve seen the Blue Lagoon, but Smári’s photography shows the Iceland that you only see on Game of Thrones.

Se...[MORE]

We’re Now Available at Costco!

This news couldn’t be bigger—literally. 

Costco is now carrying our vanilla yogurt in 16 different locations throughout California. And to make sure that we fit right in, we’re unleashing epically portioned 32 oz. containers for their shelves. That’s one whole quart of thick, delicious yogurt. Think you’re strong enough to stop yourself from eating the whole thing in one sitting? Now you don’t have to be!

 

The lucky Costco clubs carrying Smári are:

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We Hit Gold with SHAPE

We're excited to share that SHAPE magazine highlighted our yogurt in their February issue! We'll admit that it's especially satisfying to receive praise during the same month as the Olympics. SHAPE's editors noticed that our yogurt has the highest protein count around, writing, "Move over, Greek yogurt: There's a new kid in town." They point out that Icelandic yogurt "has even more protein per ounce than the Greek varieties." Thanks...[MORE]

Our 24 oz Containers are Here!

 

Northern Californians, we've got big containers and we're starting our rollout in your backyard: you can now buy our yogurt in big, strong sizes in stores in NorCal. At 24 ounces and oh-so-thick, well, these new containers of yogurt would surely please any Viking! The first two flavors available in the new hearty size are Pure and vanilla. Journey to your local market to discover our new, strong containers. And why not use our handy [MORE]