September 19th, 2014

Hearty Breakfast Porridge


Now that winter’s coming I occasionally will make a hot breakfast instead of my usual cup of yogurt.  This is one of the best ones – hearty and nutritious.  The cinnamon is my secret ingredient.[…]


September 12th, 2014

Baked Spinach Dip


Who doesn’t like spinach dip? It’s irresistible. Yet, most recipes call for cream cheese, sour cream or mayonnaise. Our baked spinach dip, made with protein-packed Pure Smári, is as irresistible as the old school recipe,[…]


September 11th, 2014

The Goats Will Roam!

Photo credit: Sandeep Patwal

Photo credit: Sandeep Patwal

If you’ve been on the edge of your seat worrying about the survival of the endangered Icelandic Goats — or if you need a reminder that human beings can be good — this story is for[…]


September 5th, 2014

Spiced Grilled Chicken Wings


The authentic way to cook these is on fresh lava, provided you don’t melt your shoes in the process. Otherwise the grill will work (almost) as well. – Smári            […]



Self Magazine: Give Icelandic Yogurt a Try

Yogurt is the ultimate super food (heck, civilizations were built on it). With so many yogurt styles beyond Greek -- which do you try? (more…)

Smári Mentioned in The New York Times!

“This is a phenomenal time to be a food entrepreneur,” said Ryan Caldbeck, a co-founder and the chief executive of CircleUp. Apparently, the New Times agrees. Read the full article here.

How Icelandic Yogurt Ended Up In Nearly Every Whole Foods In America

In May 2011, with little real-world business experience, and nothing more than a traditional recipe for skyr, Smári Ásmundsson decided to start a yogurt company. This is the story of how Smári Organics got into every Whole Foods in America. Read more here.

Smári Wins 2015 Best Bite Award!

The verdict is in! Delicious Living awards Smári's Pure (Whole Milk) the 2015 Best Bite Award for Best Yogurt (edging out Siggi's and Stoneyfield). Judges noted, "This ultrathick, pillowy Icelandic-style yogurt (called skyr) is our new obsession." You can check out the full story here.

Bon Appétit: Savory Yogurt Bowls for Breakfast

Bon Appétit says "ditch the brown sugar" and instead try one of their savory suggestions for your next breakfast yogurt bowl. You can read the full article here.

Foodgal.com Dishes on Smári

Award-winning, San Francisco-based food and wine writer Carolyn Jung recently reviewed Smári's new flavors. (more…)