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ALL THINGS SMÁRI

September 10th, 2013

Viking of The People: Zachary Johnson

Viking of The People

We asked Icelandic yogurt enthusiasts to take part in our Inner Viking contest in celebration of Iceland’s Independence Day. Our top winner, now known as The Viking of The People, was Zachary Johnson. We liked his[...]

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September 9th, 2013

Whey to Go, Fitness Magazine!

Whey to Go, Fitness Magazine!

Smári reviewed in September issue of Fitness Magazine!

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September 8th, 2013

Be A Viking: Contest Winners!

Celebrate Viking-Style!

Contests are fun!  Of course, winning is fun, too.  Yet what we most love about holding contests is this: bearing witness to the creativity and drive that contests inspire in people. (The deadlines probably don’t[...]

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August 26th, 2013

We Made The Kitchn Scream ‘Hoo Boy!’

We Made The Kitchn Scream "Hoo Boy!"

Actually, we’re not sure if it was Emma or Faith who screamed “Hoo Boy,” but we like it, and it excites us, in either case. We loved the appetite-rousing praise that came from the delicious Faith’s[...]

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NEWS

We’re Now Available at Costco!

This news couldn’t be bigger—literally. 

Costco is now carrying our vanilla yogurt in 16 different locations throughout California. And to make sure that we fit right in, we’re unleashing epically portioned 32 oz. containers for their shelves. That’s one whole quart of thick, delicious yogurt. Think you’re strong enough to stop yourself from eating the whole thing in one sitting? Now you don’t have to be!

 

The lucky Costco clubs carrying Smári are:

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We Hit Gold with SHAPE

We're excited to share that SHAPE magazine highlighted our yogurt in their February issue! We'll admit that it's especially satisfying to receive praise during the same month as the Olympics. SHAPE's editors noticed that our yogurt has the highest protein count around, writing, "Move over, Greek yogurt: There's a new kid in town." They point out that Icelandic yogurt "has even more protein per ounce than the Greek varieties." Thanks...[MORE]

Our 24 oz Containers are Here!

 

Northern Californians, we've got big containers and we're starting our rollout in your backyard: you can now buy our yogurt in big, strong sizes in stores in NorCal. At 24 ounces and oh-so-thick, well, these new containers of yogurt would surely please any Viking! The first two flavors available in the new hearty size are Pure and vanilla. Journey to your local market to discover our new, strong containers. And why not use our handy [MORE]

We’re in The Fresh Market!

We have some very fine, very fresh, and very fabulous news! Our yogurt is now carried by The Fresh Market. We are fiercely pleased about this news, and excited to be bringing our yogurt to new towns and cities and the strong-spirited people who live in them. The Fresh Market has the look and feel...[MORE]

Natural Health Dubs Us a Standout!

Health and wellness magazine Natural Health says we are a standout product, packed with protein. To readers they recommend swapping out the old standby foods for healthier supermarket standouts. And, guess who is one of those standouts? Icelandic yogurt! "Creamy and supremely tart, the Scandinavian dairy staple serves up a whopping 17 to 20 grams of protein per six-ounce nonfat serving."  Thank you, Natural Health! Read all about it [MORE]

Checked Out by Rachael Ray!

Our yogurt got a cheery mention in this month's issue of Every Day with Rachael Ray. The magazine told readers to shake up their grocery lists by checking out some new buys...like us! They recommended our yogurt for being fat-free, packed with protein, as well as thick and tangy. Read more here.