August 26th, 2014

Do You Want to Save Lives Today?

Photo credit Sandeep Patwal

Photo credit Sandeep Patwal

Here at Smári, we’re big animal lovers. You might have figured that out from how we interact with our cows. So when we heard the following story, our hearts immediately shattered.        […]


August 22nd, 2014

Mason Jar Banana Berry Parfait and Homemade Granola


Mornings at my house can be hectic, which is why I love this make-ahead breakfast. It’s a quick, healthy way to fuel the start of your day. Added bonus? It’s delicious! – Smári    […]


August 15th, 2014

3 Yogurt Dips Your Kids Will Love


Kids love dips…it’s just plain fun to plunge an apple or a carrot stick into a bowl of  yummy goodness.  Here are three healthy, delicious, yogurt dips your kids will love..and you will too!  […]


August 9th, 2014

Smári Simple Chicken Salad

Smari Simple Chicken Salad

If you eat chicken salad then you’re awesome. If you make it into a sandwich then you’re cool AND awesome.  – Smári                         Serves[…]



Self Magazine: Give Icelandic Yogurt a Try

Yogurt is the ultimate super food (heck, civilizations were built on it). With so many yogurt styles beyond Greek -- which do you try? (more…)

Smári Mentioned in The New York Times!

“This is a phenomenal time to be a food entrepreneur,” said Ryan Caldbeck, a co-founder and the chief executive of CircleUp. Apparently, the New Times agrees. Read the full article here.

How Icelandic Yogurt Ended Up In Nearly Every Whole Foods In America

In May 2011, with little real-world business experience, and nothing more than a traditional recipe for skyr, Smári Ásmundsson decided to start a yogurt company. This is the story of how Smári Organics got into every Whole Foods in America. Read more here.

Smári Wins 2015 Best Bite Award!

The verdict is in! Delicious Living awards Smári's Pure (Whole Milk) the 2015 Best Bite Award for Best Yogurt (edging out Siggi's and Stoneyfield). Judges noted, "This ultrathick, pillowy Icelandic-style yogurt (called skyr) is our new obsession." You can check out the full story here.

Bon Appétit: Savory Yogurt Bowls for Breakfast

Bon Appétit says "ditch the brown sugar" and instead try one of their savory suggestions for your next breakfast yogurt bowl. You can read the full article here.

Foodgal.com Dishes on Smári

Award-winning, San Francisco-based food and wine writer Carolyn Jung recently reviewed Smári's new flavors. (more…)