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ALL THINGS SMÁRI

November 26th, 2014

What Really Matters

Imagine for one minute that there were no fancy cars, no giant, hemorrhaging department stores filled with toys, no rising capacity transportation devices like planes and trains to bring us from point A to point[...]

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November 21st, 2014

Twice Baked Sweet Potatoes with Warm Spices

Twice Baked Sweet Potatoes

Everything becomes better when you bake it twice and these are no exception.  Don’t be afraid of the cayenne – it just adds a nice complexity without making the dish spicy.  This would be fantastic[...]

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November 19th, 2014

Should We Offer Whole Milk Smári?

Pure Whole Milk

As much as everyone loves our skyr just the way it is, we know that some of you also want a whole milk option. And you know what? There’s nothing wrong with that.   Here’s[...]

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November 18th, 2014

The Triple C (Chuck’s Coffee Cake)

Harvest Apple Crumble

I lived down in LA for a while during my photography days and one of our coworkers used to occasionally bring a coffee cake to work.  He lived in South Central, one of the rougher neighborhoods[...]

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NEWS

Food and Wine is Obsessed with Us!

Now if this isn’t an honor, we don’t know what is. In the current October issue, Food and Wine Magazine declared Icelandic Yogurt, specifically Smári’s, to be one of their “10 Objects of Obsession." You can read more about their obsession with us here.

We’re Featured in Clean Eating!

This summer, Clean Eating Magazine deemed our Pure flavor a "Foodie Fave." And when someone says we're the new Greek yogurt, we never disagree.  Read more here...

Smári Dishes Icelandic Hot-Spots on Fathom Away

This week Smári shared his favorite spots in Iceland with travel site Fathom Away, so if you’re planning a trip there, check out the article for must-sees from a local. Have no travel plans in your future? Head on over for your daily dose of wanderlust. Sure you’ve seen the Blue Lagoon, but Smári’s photography shows the Iceland that you only see on Game of Thrones.

Se...[MORE]

We’re Now Available at Costco!

This news couldn’t be bigger—literally. 

Costco is now carrying our vanilla yogurt in 16 different locations throughout California. And to make sure that we fit right in, we’re unleashing epically portioned 32 oz. containers for their shelves. That’s one whole quart of thick, delicious yogurt. Think you’re strong enough to stop yourself from eating the whole thing in one sitting? Now you don’t have to be!

 

The lucky Costco clubs carrying Smári are:

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We Hit Gold with SHAPE

We're excited to share that SHAPE magazine highlighted our yogurt in their February issue! We'll admit that it's especially satisfying to receive praise during the same month as the Olympics. SHAPE's editors noticed that our yogurt has the highest protein count around, writing, "Move over, Greek yogurt: There's a new kid in town." They point out that Icelandic yogurt "has even more protein per ounce than the Greek varieties." Thanks...[MORE]

Our 24 oz Containers are Here!

 

Northern Californians, we've got big containers and we're starting our rollout in your backyard: you can now buy our yogurt in big, strong sizes in stores in NorCal. At 24 ounces and oh-so-thick, well, these new containers of yogurt would surely please any Viking! The first two flavors available in the new hearty size are Pure and vanilla. Journey to your local market to discover our new, strong containers. And why not use our handy [MORE]