November 22nd, 2012

Gleðilegan Thanksgiving!

Takk! A playlist of Icelandic music

Halló! Karl here, from the Smári marketing team. Around here, we’re thankful for many things on this day. I would like to share some.

We’re thankful for our families, who have been very patient as we perfected our yogurt recipe.

We’re thankful for all the interest in our yogurt, from friends and family and businesses and total strangers.

We’re thankful you’re reading this blogg. Big thankful!

We’re thankful that as of January 1, we’ll be in more than 140 Whole Foods stores around the country. Whole Foods doesn’t usually go national with new products at launch. But they’re doing it with our yogurt. We’re really thankful for that.


October 29th, 2012

It’s been quite a journey

Halló there.  You found our site, and our Blogg. You’re probably wondering what we are all about. Well, let me tell you:

It all started 1138 years ago, when a Viking Chieftain named Ingólfur Arnarson sailed from Norway to Iceland and became the first settler on that little island. Iceland was, and is a harsh place to live and powerful nutrition was hard to come by. They would skim the cream off milk and either drink that fresh, or make butter which was eaten in large quantities. What was left was the non-fat milk which was left to culture and then strained, strained, strained, until you had an incredibly thick, creamy yogurt that was loaded with protein. Icelanders called that skyr.

Now fast forward 1116 years and…



Smári Pure Wins Gold

Smári Pure won gold at the 2017 U.S. Championship Cheese Contest, held March 7-8 in Green Bay, WI. (more…)

Today is National Icelandic Yogurt Day

TODAY is National Icelandic Yogurt Day! Celebrate the big day with us and enjoy a FREE cup of Smári. Just print this coupon and head to the store! http://bit.ly/2mbZyRN (Coupon valid today only, 3/7/2017.)

Smári Earns Double Honors For Best Vanilla Yogurt

The editors at Eat This, Not That! recently ranked 44 vanilla yogurts from worst to best and Smári made their Best Vanilla Yogurt list twice! Smári Vanilla Nonfat debuted the list at #5, while Smári Vanilla Whole Milk tied for top honors at #1. To say we're doubly proud would be an understatement.  

Smári Wins 2017 Best Foods Award

Check out the Jan/Feb issue of Men's Health and fast-track your search for the healthy foods you need to reach your fitness goals in 2017. (more…)

Smári Spiced Ginger Cookies (Piparkökur)

Gingerbread is one of the world’s oldest holiday baking traditions. The spicy cookie can be soft or crisp, and its origins date centuries back, when hearing the words, "you've been chopped" had entirely different consequences for a chef than it does today. The most celebrated gingerbread comes from Nuremberg, Germany....[MORE]

Win a Smári Holiday Cookie Kit!

Cookies anyone? Try our new Key Lime Sugar Cookie recipe to kick off your holiday baking this year. This month we teamed up with @peachonomics, @nurturingbodyandmind, @srunsforcake, ...[MORE]