ALL THINGS SMÁRI
November 22nd, 2012
Halló! Karl here, from the Smári marketing team. Around here, we’re thankful for many things on this day. I would like to share some.
We’re thankful for our families, who have been very patient as we perfected our yogurt recipe.
We’re thankful for all the interest in our yogurt, from friends and family and businesses and total strangers.
We’re thankful you’re reading this blogg. Big thankful!
We’re thankful that as of January 1, we’ll be in more than 140 Whole Foods stores around the country. Whole Foods doesn’t usually go national with new products at launch. But they’re doing it with our yogurt. We’re really thankful for that.
October 29th, 2012
Halló there. You found our site, and our Blogg. You’re probably wondering what we are all about. Well, let me tell you:
It all started 1138 years ago, when a Viking Chieftain named Ingólfur Arnarson sailed from Norway to Iceland and became the first settler on that little island. Iceland was, and is a harsh place to live and powerful nutrition was hard to come by. They would skim the cream off milk and either drink that fresh, or make butter which was eaten in large quantities. What was left was the non-fat milk which was left to culture and then strained, strained, strained, until you had an incredibly thick, creamy yogurt that was loaded with protein. Icelanders called that skyr.
Now fast forward 1116 years and…