March 12th, 2013

What is Icelandic Yogurt?

Halló there! You may be wondering what it means for our yogurt to be Icelandic. Well, let me tell you:

It is not because I am an Icelander (though I am). It’s not because I grew up in Hafnarfjörður speaking Icelandic (though I did). Rather, it is because our yogurt wouldn’t exist without the tradition of Icelanders. Did we scoop up the whole island of Iceland with a gigantic spoon—are we hiding it and all of its sweater-wearing folk at our headquarters in Petaluma, California?


February 8th, 2013

Spotted by Monocle Magazine!

Global affairs and lifestyle magazine Monocle not only discovered and reviewed our yogurt this month, but they designed a handsome illustration of our Pure variety as well. We appreciate the praise! Without fail, it’s our yogurt’s thick[…]


October 29th, 2012

It’s been quite a journey

Halló there.  You found our site, and our Blogg. You’re probably wondering what we are all about. Well, let me tell you:

It all started 1138 years ago, when a Viking Chieftain named Ingólfur Arnarson sailed from Norway to Iceland and became the first settler on that little island. Iceland was, and is a harsh place to live and powerful nutrition was hard to come by. They would skim the cream off milk and either drink that fresh, or make butter which was eaten in large quantities. What was left was the non-fat milk which was left to culture and then strained, strained, strained, until you had an incredibly thick, creamy yogurt that was loaded with protein. Icelanders called that skyr.

Now fast forward 1116 years and…



Eat, Sip, Trip: America is Becoming Obsessed with Skyr

Culture and travel website Eat Sip Trip recently interviewed Smári in their quest to understand the ever growing demand for Icelandic yogurt in the U.S. (more…)

Smári Pure Wins Men’s Health Protein Award

Looking for the best foods to help build muscle? Then check out The 2017 Men's Health Protein Awards, and Paul Kita's latest recommendations for the "24 Top Muscle Foods" (more…)

12 Things You Can Make With Skyr

The staffers at Self.com are big fans of Iceland's higher-protein version of Greek yogurt, calling skyr "almost scandalous", it's so thick and rich. (more…)

Eat This, Not That! Ranks Best Yogurts For Weight Loss

Eat This, Not That!, an online resource for weight loss, food swaps and smart nutrition, recently ranked the 25 Best Yogurts for Weight Loss and Smári's Black Cherry and Chia made the list! Says editors, "when grabbing a fruit-flavored yogurt off the shelves...start with Smári for a safe bet."

Smári’s Success Story Makes Headlines in Iceland

The Iceland Monitor, a news and information site about all ...[MORE]

Smári Pure Wins Gold

Smári Pure won gold at the 2017 U.S. Championship Cheese Contest, held March 7-8 in Green Bay, WI. (more…)