September 19th, 2014

Hearty Breakfast Porridge


Now that winter’s coming I occasionally will make a hot breakfast instead of my usual cup of yogurt.  This is one of the best ones – hearty and nutritious.  The cinnamon is my secret ingredient.[...]


September 12th, 2014

Baked Spinach Dip


Who doesn’t like spinach dip? It’s irresistible. Yet, most recipes call for cream cheese, sour cream or mayonnaise. Our baked spinach dip, made with protein-packed Pure Smári, is as irresistible as the old school recipe,[...]


September 11th, 2014

The Goats Will Roam!

Photo credit: Sandeep Patwal

Photo credit: Sandeep Patwal

If you’ve been on the edge of your seat worrying about the survival of the endangered Icelandic Goats — or if you need a reminder that human beings can be good — this story is for[...]


September 5th, 2014

Spiced Grilled Chicken Wings


The authentic way to cook these is on fresh lava, provided you don’t melt your shoes in the process. Otherwise the grill will work (almost) as well. – Smári            [...]



NewHope360 Reviews Smári & They Love Us!

NewHope360.com, the leading digital marketplace in the healthy lifestyle products industry, recently reviewed Smári in their first new products review of the year.  


Food and Wine is Obsessed with Us!

Now if this isn’t an honor, we don’t know what is. In the current October issue, Food and Wine Magazine declared Icelandic Yogurt, specifically Smári’s, to be one of their “10 Objects of Obsession." You can read more about their obsession with us here.

We’re Featured in Clean Eating!

This summer, Clean Eating Magazine deemed our Pure flavor a "Foodie Fave." And when someone says we're the new Greek yogurt, we never disagree.  Read more here...

Smári Dishes Icelandic Hot-Spots on Fathom Away

This week Smári shared his favorite spots in Iceland with travel site Fathom Away, so if you’re planning a trip there, check out the article for must-sees from a local. Have no travel plans in your future? Head on over for your daily dose of wanderlust. Sure you’ve seen the Blue Lagoon, but Smári’s photography shows the Iceland that you only see on Game of Thrones.


We’re Now Available at Costco!

This news couldn’t be bigger—literally. 

Costco is now carrying our vanilla yogurt in 16 different locations throughout California. And to make sure that we fit right in, we’re unleashing epically portioned 32 oz. containers for their shelves. That’s one whole quart of thick, delicious yogurt. Think you’re strong enough to stop yourself from eating the whole thing in one sitting? Now you don’t have to be!


The lucky Costco clubs carrying Smári are:


We Hit Gold with SHAPE

We're excited to share that SHAPE magazine highlighted our yogurt in their February issue! We'll admit that it's especially satisfying to receive praise during the same month as the Olympics. SHAPE's editors noticed that our yogurt has the highest protein count around, writing, "Move over, Greek yogurt: There's a new kid in town." They point out that Icelandic yogurt "has even more protein per ounce than the Greek varieties." Thanks...[MORE]