March 13th, 2015

Come work with us!


Smári Organics is hiring!   We are on a mission to find awesome, dynamic people to represent our organic yogurt and help out at Smári HQ in Petaluma, CA. You will be instrumental in helping[…]


March 7th, 2015

Win a Month’s Supply of Smári!

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It’s National Icelandic Yogurt Day and we are celebrating by giving away a  month’s supply of Smári!


March 7th, 2015

Frozen Icelandic Yogurt


Icelanders love ice cream. We eat it year-round. In Reykjavik, you’ll find long lines at the best ice cream parlors, even on cold winter nights. Maybe I love this recipe so much because it feels[…]


March 1st, 2015

Celery Root Soup with Leek & Pear

Celery Root Soup with Leek & Pear

I love making soup in the winter. The aroma of sautéed vegetables fills my kitchen and reminds me of home. Even though it is made with winter vegetables, this soup is surprisingly light. A hint[…]



Self Magazine: Give Icelandic Yogurt a Try

Yogurt is the ultimate super food (heck, civilizations were built on it). With so many yogurt styles beyond Greek -- which do you try? (more…)

Smári Mentioned in The New York Times!

“This is a phenomenal time to be a food entrepreneur,” said Ryan Caldbeck, a co-founder and the chief executive of CircleUp. Apparently, the New Times agrees. Read the full article here.

How Icelandic Yogurt Ended Up In Nearly Every Whole Foods In America

In May 2011, with little real-world business experience, and nothing more than a traditional recipe for skyr, Smári Ásmundsson decided to start a yogurt company. This is the story of how Smári Organics got into every Whole Foods in America. Read more here.

Smári Wins 2015 Best Bite Award!

The verdict is in! Delicious Living awards Smári's Pure (Whole Milk) the 2015 Best Bite Award for Best Yogurt (edging out Siggi's and Stoneyfield). Judges noted, "This ultrathick, pillowy Icelandic-style yogurt (called skyr) is our new obsession." You can check out the full story here.

Bon Appétit: Savory Yogurt Bowls for Breakfast

Bon Appétit says "ditch the brown sugar" and instead try one of their savory suggestions for your next breakfast yogurt bowl. You can read the full article here.

Foodgal.com Dishes on Smári

Award-winning, San Francisco-based food and wine writer Carolyn Jung recently reviewed Smári's new flavors. (more…)