April 15th, 2014

Patrick the Photographer

Patrick Instagram Selfie

Everyone, meet Patrick. He is the photographer and videographer for our blogg and newsletter.      Q. How did you find your way to Smári Organics?Smári and I both worked together in the photography industry[...]


April 9th, 2014

Hola, Holly!


Everyone, meet Holly. We just hired her! She’s our newest ambassador, which means she gets to interact with customers while giving away samples of our yogurts. If you run into her, be sure to ask[...]


March 31st, 2014

Jess in the West

Jess in the West

Everyone, meet Jess. She was one of our first employees, number two in fact!  Jess works in our Petaluma, California headquarters, navigating the non-stop demands of our fast-moving, fast-growing startup with double doses of strength[...]


March 4th, 2014

If Shawn Were a Song


Everyone, meet Shawn. She recently joined our team, and spreads the word to San Franciscans and other Northern Californians about our yogurt while giving away samples of it in stores. Shawn says that “Superfly” is[...]



Smári Dishes Icelandic Hot-Spots on Fathom Away

This week Smári shared his favorite spots in Iceland with travel site Fathom Away, so if you’re planning a trip there, check out the article for must-sees from a local. Have no travel plans in your future? Head on over for your daily dose of wanderlust. Sure you’ve seen the Blue Lagoon, but Smári’s photography shows the Iceland that you only see on Game of Thrones.


We’re Now Available at Costco!

This news couldn’t be bigger—literally. 

Costco is now carrying our vanilla yogurt in 16 different locations throughout California. And to make sure that we fit right in, we’re unleashing epically portioned 32 oz. containers for their shelves. That’s one whole quart of thick, delicious yogurt. Think you’re strong enough to stop yourself from eating the whole thing in one sitting? Now you don’t have to be!


The lucky Costco clubs carrying Smári are:


We Hit Gold with SHAPE

We're excited to share that SHAPE magazine highlighted our yogurt in their February issue! We'll admit that it's especially satisfying to receive praise during the same month as the Olympics. SHAPE's editors noticed that our yogurt has the highest protein count around, writing, "Move over, Greek yogurt: There's a new kid in town." They point out that Icelandic yogurt "has even more protein per ounce than the Greek varieties." Thanks...[MORE]

Our 24 oz Containers are Here!


Northern Californians, we've got big containers and we're starting our rollout in your backyard: you can now buy our yogurt in big, strong sizes in stores in NorCal. At 24 ounces and oh-so-thick, well, these new containers of yogurt would surely please any Viking! The first two flavors available in the new hearty size are Pure and vanilla. Journey to your local market to discover our new, strong containers. And why not use our handy [MORE]

We’re in The Fresh Market!

We have some very fine, very fresh, and very fabulous news! Our yogurt is now carried by The Fresh Market. We are fiercely pleased about this news, and excited to be bringing our yogurt to new towns and cities and the strong-spirited people who live in them. The Fresh Market has the look and feel...[MORE]

Natural Health Dubs Us a Standout!

Health and wellness magazine Natural Health says we are a standout product, packed with protein. To readers they recommend swapping out the old standby foods for healthier supermarket standouts. And, guess who is one of those standouts? Icelandic yogurt! "Creamy and supremely tart, the Scandinavian dairy staple serves up a whopping 17 to 20 grams of protein per six-ounce nonfat serving."  Thank you, Natural Health! Read all about it [MORE]