April 9th, 2014

Hola, Holly!


Everyone, meet Holly. We just hired her! She’s our newest ambassador, which means she gets to interact with customers while giving away samples of our yogurts. If you run into her, be sure to ask[...]


March 31st, 2014

Jess in the West

Jess in the West

Everyone, meet Jess. She was one of our first employees, number two in fact!  Jess works in our Petaluma, California headquarters, navigating the non-stop demands of our fast-moving, fast-growing startup with double doses of strength[...]


March 4th, 2014

If Shawn Were a Song


Everyone, meet Shawn. She recently joined our team, and spreads the word to San Franciscans and other Northern Californians about our yogurt while giving away samples of it in stores. Shawn says that “Superfly” is[...]


March 4th, 2014

Join the Conversation: Food Innovation and Nutrition, March 8th in Anaheim, CA

Expo West Breakfast Invitation for Saturday, March 8th

We’re Headed South! Most of the Smári Organics crew are getting ready to fly down to Southern California for next week’s annual food show, Natural Products Expo West, which takes place March 7-9th. Join Us! [...]



Food and Wine Magazine is Obsessed with Us!

Wow. Now if this isn’t an honor, we don’t know what is. In the current October issue, Food and Wine Magazine declared Icelandic Yogurt — and more specifically, Smári’s — to be one of their "10 Objects of Obsession."  Read more here.

We’re Featured in Clean Eating!

This summer, Clean Eating Magazine deemed our Pure flavor a "Foodie Fave." And when someone says we’re the new Greek yogurt, we never disagree.  Read more here! Thanks for the props, Clean Eating!  

Smári Dishes Icelandic Hot-Spots on Fathom Away

This week Smári shared his favorite spots in Iceland with travel site Fathom Away, so if you’re planning a trip there, check out the article for must-sees from a local. Have no travel plans in your future? Head on over for your daily dose of wanderlust. Sure you’ve seen the Blue Lagoon, but Smári’s photography shows the Iceland that you only see on Game of Thrones.


We’re Now Available at Costco!

This news couldn’t be bigger—literally. 

Costco is now carrying our vanilla yogurt in 16 different locations throughout California. And to make sure that we fit right in, we’re unleashing epically portioned 32 oz. containers for their shelves. That’s one whole quart of thick, delicious yogurt. Think you’re strong enough to stop yourself from eating the whole thing in one sitting? Now you don’t have to be!


The lucky Costco clubs carrying Smári are:


We Hit Gold with SHAPE

We're excited to share that SHAPE magazine highlighted our yogurt in their February issue! We'll admit that it's especially satisfying to receive praise during the same month as the Olympics. SHAPE's editors noticed that our yogurt has the highest protein count around, writing, "Move over, Greek yogurt: There's a new kid in town." They point out that Icelandic yogurt "has even more protein per ounce than the Greek varieties." Thanks...[MORE]

Our 24 oz Containers are Here!


Northern Californians, we've got big containers and we're starting our rollout in your backyard: you can now buy our yogurt in big, strong sizes in stores in NorCal. At 24 ounces and oh-so-thick, well, these new containers of yogurt would surely please any Viking! The first two flavors available in the new hearty size are Pure and vanilla. Journey to your local market to discover our new, strong containers. And why not use our handy [MORE]