June 27th, 2014

Corn Dogs (gluten free)

Gluten Free Corn Dogs

We don’t have corn dogs back home, but we do love our hot dogs. They are slightly different from American dogs as they are usually made with lamb and pork. Go to Bæjarins Beztu Pylsur[...]


June 25th, 2014

How Do You Define Bravery?


Try and picture Vikings for a second. You’ve probably conjured images of gargantuan, blonde men with flowing beards that would invoke envy in any Brooklynite. Maybe they’re lining up on the battlefield at dawn, getting[...]


June 20th, 2014

Yogurt Marinade


We eat a lot of lamb in Iceland- it’s almost our national dish and every Icelander will tell you that Icelandic lamb is the best. This is a fantastic, and easy way to dress up[...]


June 17th, 2014

Today is Iceland’s Independence Day!


Hi Everyone! My name is Laufey Gunnarsdóttir and I’m the new Brand Ambassador Manager at Smári Organics.  I am also a native of Iceland, although I call the United States my home now.  Today is[...]



Food and Wine is Obsessed with Us!

Now if this isn’t an honor, we don’t know what is. In the current October issue, Food and Wine Magazine declared Icelandic Yogurt, specifically Smári’s, to be one of their “10 Objects of Obsession." You can read more about their obsession with us here.

We’re Featured in Clean Eating!

This summer, Clean Eating Magazine deemed our Pure flavor a "Foodie Fave." And when someone says we're the new Greek yogurt, we never disagree.  Read more here...

Smári Dishes Icelandic Hot-Spots on Fathom Away

This week Smári shared his favorite spots in Iceland with travel site Fathom Away, so if you’re planning a trip there, check out the article for must-sees from a local. Have no travel plans in your future? Head on over for your daily dose of wanderlust. Sure you’ve seen the Blue Lagoon, but Smári’s photography shows the Iceland that you only see on Game of Thrones.


We’re Now Available at Costco!

This news couldn’t be bigger—literally. 

Costco is now carrying our vanilla yogurt in 16 different locations throughout California. And to make sure that we fit right in, we’re unleashing epically portioned 32 oz. containers for their shelves. That’s one whole quart of thick, delicious yogurt. Think you’re strong enough to stop yourself from eating the whole thing in one sitting? Now you don’t have to be!


The lucky Costco clubs carrying Smári are:


We Hit Gold with SHAPE

We're excited to share that SHAPE magazine highlighted our yogurt in their February issue! We'll admit that it's especially satisfying to receive praise during the same month as the Olympics. SHAPE's editors noticed that our yogurt has the highest protein count around, writing, "Move over, Greek yogurt: There's a new kid in town." They point out that Icelandic yogurt "has even more protein per ounce than the Greek varieties." Thanks...[MORE]

Our 24 oz Containers are Here!


Northern Californians, we've got big containers and we're starting our rollout in your backyard: you can now buy our yogurt in big, strong sizes in stores in NorCal. At 24 ounces and oh-so-thick, well, these new containers of yogurt would surely please any Viking! The first two flavors available in the new hearty size are Pure and vanilla. Journey to your local market to discover our new, strong containers. And why not use our handy [MORE]